Powerful Sales Tools & Information Providers to Customers
Elektrosign carries the FirmCHANNEL product-line because it offers our customers a powerful sales and information tool and can improve your corporate image. Frost & Sullivan has researched that 15-30% of customers who view digital signage in a store or business buy that product or service, and there is a 70% higher retention rate than static POP material.
Using digital signage, Elektrosign customers can greatly reduce advertising and printing costs. While providing entertainment, information and advertising, Elektrosign customers can now greatly reduce perceived wait times with digital signage, can provide live and current information via the Internet, and can increase sales revenue through 3rd party advertising of in-store products or other products and services.
We know that the true cost of digital signage is not in the purchase of the equipment, but in the continued support and timely maintenance of the advertising and information. With firmCHANNEL products you can effortlessly create and schedule content within seconds from your Internet browser. Elektrosign customers can easily integrate on single or split screens: TV, RSS feeds, DVD, S-Video, MPEG-1,2 and 4, Microsoft WMV/ AVI and Apple Quicktime.
With firmWEB Elektrosign customers can have a virtual screen on your website that can be easily updated with current information in real time allowing for seamless branding of your corporate image and advertising campaigns.
If digital signage was meant for one segment, Retail is it. The business research firm, Frost & Sullivan stated that customers who view digital signage in a store at the point of purchase are 15-30% more likely to buy that product, and there is a 70% higher retention rate with digital signage than with static POP material. Digital signage is a dramatic shift in business communications that underpins retailing.
Shopping malls are ideal for digital signage because not only can digital signage be in the stores and cross advertise to gain maximum customer sales volume at the mall, but digital signage can also be used in walkways and lounges to promote information and advertising to customers.
With digital signage, mall owners can offer their stores an additional value that will help steer the customers in the right direction and at the same time offer a powerful reminder of what stores are promoting. No longer does the customer actually have to be in the store to find out what promotion is going on. Placed strategically, digital signage can lead customers through the mall to maximize revenue generation for the mall’s tenants.
Mall owners can place screens throughout the mall (a digital signage network), and even offer to place screens in shops. A portion of the advertising time on the screens can be offered as part of the monthly rent. Additional time can be purchased. 3rd party advertising is built in for mall owners!
Ideal places for digital signage are in and outside of entryways, information desks, food courts, lounges and strategically placed throughout the mall in stores (a digital signage network.) Posters and papers no longer need to be taped and tacked to the walls and doors and digital signage will give you a clean, crisp image. You will be able to control what content is posted on the screens. The control of content and scheduling of the screens can be done in your mall office or from a central location outside the mall via the Internet.
firmWEB can be integrated in to your mall website, which allows for advertising and important announcements to be updated immediately via the Internet and not require a web programmer. This also allows you easy access to change and update your firmWEB screen on your mall website with the latest information, specials and advertising campaign without costly overhauls and updates to your website.
3rd Party Advertisers: Mall tennants – shops, restaurants, theater, and Real estate. These are a few examples of potential revenue to increase your bottom line and pay for the digital advertising. You may also want to promote community events as a service to your employees and support of your local community.
