Powerful Sales Tools & Information Providers to Customers
Elektrosign carries the FirmCHANNEL product-line because it offers our customers a powerful sales and information tool and can improve your corporate image. Frost & Sullivan has researched that 15-30% of customers who view digital signage in a store or business buy that product or service, and there is a 70% higher retention rate than static POP material.
Using digital signage, Elektrosign customers can greatly reduce advertising and printing costs. While providing entertainment, information and advertising, Elektrosign customers can now greatly reduce perceived wait times with digital signage, can provide live and current information via the Internet, and can increase sales revenue through 3rd party advertising of in-store products or other products and services.
We know that the true cost of digital signage is not in the purchase of the equipment, but in the continued support and timely maintenance of the advertising and information. With firmCHANNEL products you can effortlessly create and schedule content within seconds from your Internet browser. Elektrosign customers can easily integrate on single or split screens: TV, RSS feeds, DVD, S-Video, MPEG-1,2 and 4, Microsoft WMV/ AVI and Apple Quicktime.
With firmWEB Elektrosign customers can have a virtual screen on your website that can be easily updated with current information in real time allowing for seamless branding of your corporate image and advertising campaigns.
Restaurants of all kinds are one of the biggest verticals for Digital Signage. It is estimated by numerous studies (Frost & Sullivan, McKinsey Group, and others) that point-of-purchase advertising can increase sales by up to 35% in restaurants. The power of suggestive selling is strong.
Top locations are in the lobby and entry-way, in the bar area, at the cash register at quick serve restaurants, and as menu boards. Advertising current specials and up selling beverages, deserts and food are ideal. It is important to have a high visibility location with hi-resolution images that are current and relevant to encourage customers to act at the point-of-purchase.
firmWEB on the website can promote the same items that are being promoted in the restaurant which strengthens brand recognition and reminds customers when they see the same advertisement in the restaurant, why they chose to visit.
3rd Party Advertisers: Store, Real Estate, Theater & Movies, Shopping Malls, Medical, Tourist Sites and other business advertisers. These are a few examples of potential revenue to increase your bottom line and pay for the digital advertising. You may also want to promote community events as a service to your employees and support of your local community.
